{"id":565,"date":"2023-11-01T15:35:23","date_gmt":"2023-11-01T18:35:23","guid":{"rendered":"https:\/\/controller360.com.br\/?post_type=docs&#038;p=565"},"modified":"2025-07-03T11:26:28","modified_gmt":"2025-07-03T14:26:28","password":"","slug":"analytics-por-mercadologico","status":"publish","type":"docs","link":"https:\/\/controller360.com.br\/?docs=analytics-por-mercadologico","title":{"rendered":"Analytics por Mercadol\u00f3gico"},"content":{"rendered":"\n<p><strong>An\u00e1lise Por Mercadol\u00f3gico<\/strong>&nbsp;\u00e9 uma rotina inteligente que entrega com&nbsp;<strong>precis\u00e3o<\/strong>&nbsp;an\u00e1lises abrangentes permitindo a compara\u00e7\u00e3o de per\u00edodos distintos. Com esta ferramenta&nbsp;<strong>\u00e9 poss\u00edvel visualizar com clareza<\/strong>&nbsp;se a estrat\u00e9gia usada est\u00e1 funcionando ou n\u00e3o, desta forma o mercadista consegue criar e planejar uma a\u00e7\u00e3o assertiva para corrigir e melhorar seus dados para o pr\u00f3ximo per\u00edodo.<\/p>\n\n\n\n<p><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-toc-title\"><strong>Conferir os dados Analytics por Mercadol\u00f3gico<\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/controller360.com.br\/?docs=analytics-2\" target=\"_blank\" rel=\"noopener\" title=\"\">Click aqui<\/a><\/strong>&nbsp;para acessar o Guia de Confer\u00eancia;<\/p>\n\n\n\n<p><br><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como Preparar a An\u00e1lise<\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/youtu.be\/fkGR-o18RgA\" target=\"_blank\" rel=\"noopener\" title=\"\">Click aqui<\/a><\/strong> para assitir o <strong>V\u00eddeo Completo;<\/strong><\/p>\n\n\n\n<p>Para obter mais detalhes sobre&nbsp;<strong>An\u00e1lise por Mercadol\u00f3gico<\/strong>, siga os passos abaixo conforme mostram as imagens.<br>1. Analytics&gt;&nbsp;<strong>An\u00e1lise Por Mercadol\u00f3gico<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_01-1-1024x523.png\" alt=\"\" class=\"wp-image-3126\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_01-1-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_01-1-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_01-1-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_01-1-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_01-1.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>2. Conhe\u00e7a os par\u00e2metros da barra de configura\u00e7\u00e3o de&nbsp;<strong>An\u00e1lise Por Mercadol\u00f3gico&nbsp;<\/strong>e configure de acordo com o per\u00edodo desejado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_02-1024x523.png\" alt=\"\" class=\"wp-image-1748\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_02-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_02-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_02-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_02-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_02.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>3. Siga os passos abaixo para entender como Selecionar um Mercadol\u00f3gico.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_02A-1-1024x523.png\" alt=\"\" class=\"wp-image-1752\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_02A-1-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_02A-1-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_02A-1-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_02A-1-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_02A-1.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>4. Exemplo da tela de Dashboards motrando as an\u00e1lises do mercadol\u00f3gico.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Screen-1-1024x486.png\" alt=\"\" class=\"wp-image-3127\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Screen-1-1024x486.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Screen-1-300x143.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Screen-1-768x365.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Screen-1-1536x730.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Screen-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dashboards &amp; Gr\u00e1ficos<\/strong><\/h2>\n\n\n\n<p>1. Siga a leitura das legendas para:&nbsp;<strong>[Vendas], [Contribui\u00e7\u00e3o], [Compras], [Promo\u00e7\u00e3o], [Ticket M\u00e9dio] e [Quantidade de Cupom].<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_Dashboard_01-1024x553.png\" alt=\"\" class=\"wp-image-1760\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_Dashboard_01-1024x553.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_Dashboard_01-300x162.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_Dashboard_01-768x414.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_Dashboard_01-1536x829.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_Dashboard_01.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>2. Veja com detalhes os explicativos de An\u00e1lises\/ Performance<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_04-1024x404.png\" alt=\"\" class=\"wp-image-1763\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_04-1024x404.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_04-300x118.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_04-768x303.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_04-1536x606.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_04.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>3. Veja como analisar os gr\u00e1ficos de:&nbsp;<strong>[Vendas], [Contribui\u00e7\u00e3o], [Compras], [Promo\u00e7\u00e3o], [Ticket M\u00e9dio] e [Quantidade de Cupom].<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_05-1024x432.png\" alt=\"\" class=\"wp-image-1764\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_05-1024x432.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_05-300x127.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_05-768x324.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_05-1536x648.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_05.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"1024\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_06-1017x1024.png\" alt=\"\" class=\"wp-image-1768\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_06-1017x1024.png 1017w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_06-298x300.png 298w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_06-150x150.png 150w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_06-768x774.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_06-1525x1536.png 1525w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_06-2033x2048.png 2033w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_06.png 2040w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_07-1024x972.png\" alt=\"\" class=\"wp-image-1770\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_07-1024x972.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_07-300x285.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_07-768x729.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_07-1536x1458.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/11\/Doc_Analise-Por-Mercadologico_07.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><br><br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-d445cf74 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/controller360.com.br\/?post_type=docs\"><strong>VOLTAR<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An\u00e1lise Por Mercadol\u00f3gico&nbsp;\u00e9 uma rotina inteligente que entrega com&nbsp;precis\u00e3o&nbsp;an\u00e1lises abrangentes permitindo a compara\u00e7\u00e3o de per\u00edodos distintos. Com esta ferramenta&nbsp;\u00e9 poss\u00edvel visualizar com clareza&nbsp;se a estrat\u00e9gia usada est\u00e1 funcionando ou n\u00e3o, desta forma o mercadista consegue criar e planejar uma a\u00e7\u00e3o assertiva para corrigir e melhorar seus dados para o pr\u00f3ximo per\u00edodo. Conferir os dados Analytics [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"doc_category":[24],"doc_tag":[],"class_list":["post-565","docs","type-docs","status-publish","hentry","doc_category-analytics"],"aioseo_notices":[],"year_month":"2026-05","word_count":233,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Anderson Leal","author_nicename":"anderson-leal","author_url":"https:\/\/controller360.com.br\/?author=4"},"doc_category_info":[{"term_name":"Analytics","term_url":"https:\/\/controller360.com.br\/?doc_category=analytics"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/controller360.com.br\/index.php?rest_route=\/wp\/v2\/docs\/565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/controller360.com.br\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/controller360.com.br\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/controller360.com.br\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/controller360.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=565"}],"version-history":[{"count":24,"href":"https:\/\/controller360.com.br\/index.php?rest_route=\/wp\/v2\/docs\/565\/revisions"}],"predecessor-version":[{"id":4451,"href":"https:\/\/controller360.com.br\/index.php?rest_route=\/wp\/v2\/docs\/565\/revisions\/4451"}],"wp:attachment":[{"href":"https:\/\/controller360.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=565"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/controller360.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_category&post=565"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/controller360.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}