{"id":3158,"date":"2024-12-30T14:34:04","date_gmt":"2024-12-30T17:34:04","guid":{"rendered":"https:\/\/controller360.com.br\/?post_type=docs&#038;p=3158"},"modified":"2025-07-03T11:37:29","modified_gmt":"2025-07-03T14:37:29","password":"","slug":"analise-de-oferta","status":"publish","type":"docs","link":"https:\/\/controller360.com.br\/?docs=analise-de-oferta","title":{"rendered":"An\u00e1lise de Oferta"},"content":{"rendered":"\n<p><strong>An\u00e1lise de Oferta<\/strong> \u00e9 uma ferramenta estrat\u00e9gica que avalia o impacto de produtos promocionados, identificando os itens adquiridos junto com eles. Esse recurso revela padr\u00f5es de consumo e rela\u00e7\u00f5es entre produtos, como o aumento de vendas de snacks quando um refrigerante est\u00e1 em promo\u00e7\u00e3o, por exemplo. Com esses insights, gestores podem otimizar campanhas futuras, criar pacotes promocionais mais eficientes e ajustar estrat\u00e9gias para maximizar resultados e alavancar vendas, transformando dados em decis\u00f5es comerciais assertivas.<\/p>\n\n\n\n<p><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-toc-title\"><strong>Conferir os dados de An\u00e1lise de Ofertas<\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/controller360.com.br\/?docs=analytics-2#15-toc-title\" target=\"_blank\" rel=\"noopener\" title=\"\">Click aqui<\/a><\/strong>&nbsp;para acessar o Guia de Confer\u00eancia;<\/p>\n\n\n\n<p><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como Funciona a An\u00e1lise de Ofertas<\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/youtu.be\/EU_02727HlM\" target=\"_blank\" rel=\"noopener\" title=\"\">Click aqui<\/a><\/strong> para assistir o <strong>V\u00eddeo Completo;<\/strong><\/p>\n\n\n\n<p>Para obter mais detalhes sobre&nbsp;<strong>An\u00e1lise de Ofertas<\/strong>, siga os passos abaixo conforme mostram as imagens.<br>1. Analytics&gt;&nbsp;<strong>An\u00e1lise de Ofertas<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_01-1024x523.png\" alt=\"\" class=\"wp-image-3164\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_01-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_01-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_01-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_01-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_01.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>2. Veja abaixo os detalhes da barra de An\u00e1lise de Oferta;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_02-1024x523.png\" alt=\"\" class=\"wp-image-3167\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_02-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_02-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_02-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_02-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_02.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>3. Na imagem abaixo podemos ver o relat\u00f3rio de <strong>An\u00e1lise de Oferta<\/strong>.<br><strong>Vendas Ofertas:<\/strong> Mostra a lista de todos os produtos Ofertados trazendo os valores de:<br> [Qtde], [Total Vendas Oferta], [Valor de Contribui\u00e7\u00e3o], [Pre\u00e7o M\u00ednimo], [Pre\u00e7o M\u00e9dio] e [Pre\u00e7o M\u00e1ximo];<br><strong>Produtos Relacionados:<\/strong> Mostra a Lista de todos os produtos relacionados ao produto <strong>selecionado na lista de Vendas Ofertas<\/strong>;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_03-3-1024x656.png\" alt=\"\" class=\"wp-image-3811\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_03-3-1024x656.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_03-3-300x192.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_03-3-768x492.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_03-3-1536x983.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2024\/12\/Doc_Analise-de-Ofertas_03-3.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>An\u00e1lise de Oferta \u00e9 uma ferramenta estrat\u00e9gica que avalia o impacto de produtos promocionados, identificando os itens adquiridos junto com eles. Esse recurso revela padr\u00f5es de consumo e rela\u00e7\u00f5es entre produtos, como o aumento de vendas de snacks quando um refrigerante est\u00e1 em promo\u00e7\u00e3o, por exemplo. Com esses insights, gestores podem otimizar campanhas futuras, criar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"doc_category":[24],"doc_tag":[],"class_list":["post-3158","docs","type-docs","status-publish","hentry","doc_category-analytics"],"aioseo_notices":[],"year_month":"2026-05","word_count":215,"total_views":"0","reactions":{"happy":"1","normal":"0","sad":"0"},"author_info":{"name":"Almir Andrade","author_nicename":"almir-andrade","author_url":"https:\/\/controller360.com.br\/?author=3"},"doc_category_info":[{"term_name":"Analytics","term_url":"https:\/\/controller360.com.br\/?doc_category=analytics"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/controller360.com.br\/index.php?rest_route=\/wp\/v2\/docs\/3158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/controller360.com.br\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/controller360.com.br\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/controller360.com.br\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/controller360.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3158"}],"version-history":[{"count":10,"href":"https:\/\/controller360.com.br\/index.php?rest_route=\/wp\/v2\/docs\/3158\/revisions"}],"predecessor-version":[{"id":4453,"href":"https:\/\/controller360.com.br\/index.php?rest_route=\/wp\/v2\/docs\/3158\/revisions\/4453"}],"wp:attachment":[{"href":"https:\/\/controller360.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3158"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/controller360.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_category&post=3158"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/controller360.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=3158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}