{"id":103,"date":"2022-05-04T10:40:53","date_gmt":"2022-05-04T13:40:53","guid":{"rendered":"https:\/\/controller360.com.br\/?post_type=docs&#038;p=103"},"modified":"2026-04-13T15:56:21","modified_gmt":"2026-04-13T18:56:21","password":"","slug":"metricas","status":"publish","type":"docs","link":"https:\/\/controller360.com.br\/?docs=metricas","title":{"rendered":"M\u00e9tricas"},"content":{"rendered":"\n<p>A&nbsp;<em><strong>M\u00e9trica<\/strong><\/em>&nbsp;\u00e9 a rotina que centraliza todos os dados do monitoramento comercial e financeiro.<\/p>\n\n\n\n<pre class=\"wp-block-verse\">Tem por finalidade gerar informa\u00e7\u00f5es, de forma direta e clara dos \u00edndices e valores que est\u00e3o sendo realizados de vendas, margens de contribui\u00e7\u00e3o, limites de compras, despesas e pagamentos a fornecedores. Com as informa\u00e7\u00f5es exibidas \u00e9 poss\u00edvel tomar decis\u00f5es assertivas para alcan\u00e7ar um resultado satisfat\u00f3rio.<br><br><strong>C\u00e1lculo do Lucro Bruto<\/strong><br>[Vlr. Vendas] x [Vlr. %Margem] \u00f7 [100] = <strong>Lucro Bruto<\/strong><\/pre>\n\n\n\n<p><strong><a href=\"https:\/\/youtu.be\/ECGfnbeFCMg\" target=\"_blank\" rel=\"noopener\" title=\"\">Click aqui<\/a><\/strong> para assistir o <strong>V\u00eddeo Completo do M\u00e9tricas;<\/strong><\/p>\n\n\n\n<p>Para obter mais detalhes sobre as M\u00e9tricas, siga os passos abaixo conforme mostram as imagens.<br>1. Controladoria&gt;&nbsp;<strong>M\u00e9tricas<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_01-1024x523.png\" alt=\"\" class=\"wp-image-3421\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_01-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_01-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_01-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_01-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_01.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>2. Screen inicial do <strong>M\u00e9tricas<\/strong>, click primeiro em <strong>&#8220;Filtrar&#8221; <\/strong>para escolher o per\u00edodo que gostaria de ver as medi\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_02-1024x523.png\" alt=\"\" class=\"wp-image-3422\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_02-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_02-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_02-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_02-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_02.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>3. \u00c9 poss\u00edvel <strong>selecionar mais de uma loja<\/strong> ao mesmo tempo.<br>4. Escolha o per\u00edodo que deseja fazer a analise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_03_04-1024x523.png\" alt=\"\" class=\"wp-image-3423\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_03_04-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_03_04-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_03_04-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_03_04-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_03_04.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Detalhe das Informa\u00e7\u00f5es<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Informa\u00e7\u00f5es da Tabela de Vendas<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_05A-1024x523.png\" alt=\"\" class=\"wp-image-1360\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_05A-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_05A-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_05A-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_05A-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_05A.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>2. Informa\u00e7\u00f5es da tabela de Contribui\u00e7\u00e3o<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_06-1-1024x523.png\" alt=\"\" class=\"wp-image-1361\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_06-1-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_06-1-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_06-1-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_06-1-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_06-1.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>3. Informa\u00e7\u00f5es da Tabela Limite de Compras<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_07-1-1024x523.png\" alt=\"\" class=\"wp-image-1362\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_07-1-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_07-1-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_07-1-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_07-1-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_07-1.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>4. Informa\u00e7\u00f5es da tabela Limite de Despesas<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_08-1024x523.png\" alt=\"\" class=\"wp-image-2790\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_08-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_08-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_08-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_08-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_08.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>N.C.G<\/strong>. = M\u00e9dia da diferen\u00e7a entre (ReceberCaixa.DataVencimento &#8211; ReceberCaixa.DataEmiss\u00e3o)<br>Os <strong>dados<\/strong> vem diretamente <strong>do VR Master<\/strong>: [receberCaixa], [receberCheque], [receberCreditoRotativo], [receberVendaPrazo]<br><strong>NCG Zerado (Prazo M\u00e9dio de Pagamentos e Recebimentos\u00a0s\u00e3o\u00a0Iguais).<\/strong><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Confer\u00eancia Card <strong>DESPESAS<\/strong> no M\u00e9tricas<\/h2>\n\n\n\n<p>1. No relat\u00f3rio M\u00e9tricas, <strong>as despesas<\/strong> s\u00e3o todos os t\u00edtulos do tipo Despesa (D) que vencem no per\u00edodo em an\u00e1lise, incluindo as pagas e as que ainda est\u00e3o a pagar.<br>Acesse o VR Master: <strong>Financeiro \/ Contas a Pagar \/ Fornecedor (Tipo Data: Vencimento \/ Situa\u00e7\u00e3o: Todos \/ Tipo: Despesa)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_05-1024x540.png\" alt=\"\" class=\"wp-image-4712\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_05-1024x540.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_05-300x158.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_05-768x405.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_05-1536x810.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_05-2048x1080.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marcar\/Desmarcar despesa que ser\u00e1 demonstrada no Controller<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Acesse o VR Master e click no campo onde est\u00e1 indicando a imagem abaixo, em seguida procure por &#8220;Tipo Entrada&#8221;;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"181\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_01-1024x181.png\" alt=\"\" class=\"wp-image-4699\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_01-1024x181.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_01-300x53.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_01-768x136.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_01-1536x272.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_01.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_02-1024x739.png\" alt=\"\" class=\"wp-image-4700\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_02-1024x739.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_02-300x216.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_02-768x554.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_02-1536x1108.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_02.png 2046w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<p>2. Siga os passos da imagem abaixo<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"741\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_03-1024x741.png\" alt=\"\" class=\"wp-image-4701\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_03-1024x741.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_03-300x217.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_03-768x556.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_03-1536x1112.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_03.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_04-1024x627.png\" alt=\"\" class=\"wp-image-4702\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_04-1024x627.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_04-300x184.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_04-768x470.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_04-1536x940.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/VR_04-2048x1253.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Compartilhar Relat\u00f3rios com a Equipe<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_09A-1024x671.png\" alt=\"\" class=\"wp-image-3998\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_09A-1024x671.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_09A-300x196.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_09A-768x503.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_09A-1536x1006.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_09A.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>5. Veja com detalhes o descritivo de cada quadrante.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_09-1024x523.png\" alt=\"\" class=\"wp-image-3425\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_09-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_09-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_09-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_09-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_09.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Resultado Previsto<\/strong> ==&gt;&gt; ValorReserva + SaldoDespesas + TotalExcessoCompras &#8211; (ValorPerda + ValorQuebra); <\/li>\n<\/ul>\n\n\n\n<p><strong>C\u00e1lculo&nbsp;da Varia\u00e7\u00e3o<\/strong><br>Exemplo: Dia 01 a 12\/03<br><strong>-Varia\u00e7\u00e3o de Estoque<\/strong> = Saldo Estoque Final(12) &#8211; Saldo Estoque Inicial (28\/02)<br><strong>-Percentual de Varia\u00e7\u00e3o<\/strong> = Varia\u00e7\u00e3o de Estoque \/ Saldo Estoque Inicial<br><br><strong>1.Obs.:<\/strong> Informa\u00e7\u00e3o dispon\u00edvel no VR Master em: <strong>Estoque &gt; Acompanhamento Estoque<\/strong><br><strong>2.Obs.:<\/strong> Independente da data inicial selecionada nas m\u00e9tricas, o saldo inicial do estoque ser\u00e1 o saldo que terminou o m\u00eas anterior, no exemplo, dia 28\/02.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>6. Descritivo completo da Tabela de M\u00e9tricas, veja abaixo com detalhes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_10-1024x523.png\" alt=\"\" class=\"wp-image-3426\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_10-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_10-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_10-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_10-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_10.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_11-1024x523.png\" alt=\"\" class=\"wp-image-4747\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_11-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_11-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_11-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_11-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_11.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_12-1024x523.png\" alt=\"\" class=\"wp-image-3427\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_12-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_12-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_12-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_12-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_12.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gr\u00e1ficos<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>7. Veja os detalhes dos gr\u00e1ficos <strong>[%Participa\u00e7\u00e3o Venda Promocional] + [%Participa\u00e7\u00e3o (m\u00e9dia) dos Receb\u00edveis] + [Prazo M\u00e9dio Pagamentos e Recebimentos]<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_13-1024x523.png\" alt=\"\" class=\"wp-image-1392\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_13-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_13-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_13-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_13-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_13.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>8. <strong>Monitoramento Comercial \/ Mercadol\u00f3gico em GR\u00c1FICO<\/strong>;<br>Voc\u00ea pode filtrar a visualiza\u00e7\u00e3o do gr\u00e1fico clicando no \u00edcone indicado na imagem abaixo. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/v5.2_11-1024x320.png\" alt=\"\" class=\"wp-image-4707\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/v5.2_11-1024x320.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/v5.2_11-300x94.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/v5.2_11-768x240.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/v5.2_11-1536x479.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/v5.2_11.png 1881w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Agora \u00e9 poss\u00edvel analisar tanto as metas de vendas por mercadol\u00f3gicos quanto as Contribui\u00e7\u00f5es e Compras; <br>Veja o exemplo na imagem abaixo com todos os campos selecionados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/v5.2_13-1024x300.png\" alt=\"\" class=\"wp-image-4708\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/v5.2_13-1024x300.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/v5.2_13-300x88.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/v5.2_13-768x225.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/v5.2_13-1536x450.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/v5.2_13.png 1881w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_14-1024x523.png\" alt=\"\" class=\"wp-image-1396\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_14-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_14-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_14-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_14-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_14.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_15-1024x523.png\" alt=\"\" class=\"wp-image-3428\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_15-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_15-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_15-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_15-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_15.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_15-1024x523.png\" alt=\"\" class=\"wp-image-1400\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_15-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_15-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_15-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_15-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_15.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_16-1024x523.png\" alt=\"\" class=\"wp-image-1402\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_16-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_16-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_16-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_16-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2023\/10\/Metricas_16.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An\u00e1lise de Alertas<\/strong><\/h2>\n\n\n\n<p>1.  Veja como visualizar os Alertas dentro de M\u00e9tricas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_18_01-1024x523.png\" alt=\"\" class=\"wp-image-3429\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_18_01-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_18_01-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_18_01-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_18_01-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_18_01.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>2. Em cada quadrante como: <strong>[Tipo], [Informa\u00e7\u00e3o] e [Detalhes da an\u00e1lise]<\/strong> voc\u00ea pode clicar para visualizar os detalhes.<br>Observe que \u00e9 poss\u00edvel ver tamb\u00e9m a A\u00e7\u00e3o Sugerida a ser tomada.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_18_02-1024x523.png\" alt=\"\" class=\"wp-image-3430\" srcset=\"https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_18_02-1024x523.png 1024w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_18_02-300x153.png 300w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_18_02-768x392.png 768w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_18_02-1536x785.png 1536w, https:\/\/controller360.com.br\/wp-content\/uploads\/2022\/05\/Metricas_18_02.png 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Descritivo T\u00e9cnico<\/strong><\/h2>\n\n\n\n<p><strong>Os principais quadros exibidos s\u00e3o:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Venda:<\/em>&nbsp;Exibe a meta de venda, realizado de venda, diferen\u00e7a positiva (dentro do limite saud\u00e1vel) ou negativa (acima do limite saud\u00e1vel) e o progresso das vendas de acordo com o filtro selecionado.<\/li>\n\n\n\n<li><em>Contribui\u00e7\u00e3o:<\/em>&nbsp;Exibe a meta de contribui\u00e7\u00e3o, realizado da margem de contribui\u00e7\u00e3o, conhecido tamb\u00e9m como Lucro Bruto, ou seja, valor para pagamento de despesas.<\/li>\n\n\n\n<li><em>Compras:<\/em>&nbsp;Comparativo de or\u00e7ado x realizado de compras, gerando a diferen\u00e7a, positiva (dentro do limite saud\u00e1vel) ou negativa (acima do limite saud\u00e1vel).\n<ul class=\"wp-block-list\">\n<li>Limite de Compra: Saldo do M\u00eas anterior (opcional) + Limite de Compra Flutuante + Valor de Ajustes.<\/li>\n\n\n\n<li>Saldo Acumulado do Limite de Compra, n\u00e3o inclui saldo do m\u00eas anterior e valor de ajustes.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Despesas:<\/em>&nbsp;Limite de despesas por dia, baseado na meta de valor de contribui\u00e7\u00e3o di\u00e1ria, menos a porcentagem de margem de reserva (par\u00e2metros).<\/li>\n\n\n\n<li><em>Venda Acumulada:<\/em>&nbsp;Exibe a venda acumulada da \u00faltima consist\u00eancia realizada, carinha verde e feliz, venda acumulada acima do or\u00e7ado, carinha vermelha e triste, venda acumulada abaixo do or\u00e7ado.<\/li>\n\n\n\n<li><em>% Margem de Contribui\u00e7\u00e3o:<\/em>&nbsp;Comparativo de or\u00e7ado x realizado de margem de contribui\u00e7\u00e3o, quando a seta for verde, consequentemente ser\u00e1 para cima, dizendo que o realizado \u00e9 maior que o or\u00e7ado, voc\u00ea melhorou sua margem, quando a seta for vermelha, consequentemente ser\u00e1 para baixo, dizendo que o realizado \u00e9 menor que o or\u00e7ado.<\/li>\n\n\n\n<li><em>% C.M.V.:<\/em>&nbsp;Comparativo de or\u00e7ado x realizado de custo da mercadoria vendida, quando a seta for verde, consequentemente ser\u00e1 para baixo, dizendo que o realizado \u00e9 menor que o or\u00e7ado, voc\u00ea baixou seu %C.M.V., quando a seta for vermelha, consequentemente ser\u00e1 para cima, dizendo que o realizado \u00e9 maior que o or\u00e7ado, voc\u00ea aumentou seu custo.<\/li>\n\n\n\n<li><em>Varia\u00e7\u00e3o do Estoque:<\/em>Exibe o percentual da diferen\u00e7a do saldo do estoque do dia 01 do m\u00eas selecionado ao \u00faltimo dia do per\u00edodo selecionado ou dia anterior ao dia atual.<\/li>\n\n\n\n<li><em>DDV<\/em>: Exibe, baseado nas m\u00e9dias de vendas e saldo do estoque, quantos dias de vendas o estoque atual ir\u00e1 durar.<\/li>\n\n\n\n<li><em>Compra Acumulada:<\/em>&nbsp;Exibe a compra acumulada da \u00faltima consist\u00eancia realizada, carinha amarela, compra acumulada abaixo do limite or\u00e7ado, carinha vermelha e triste, compra acumulada acima do limite or\u00e7ado.<\/li>\n\n\n\n<li><em>% Fornecedores:<\/em>&nbsp;Cruzamento de fornecedores a pagar x receb\u00edveis(previs\u00e3o), o resultado mostra uma porcentagem, que se superior ao %C.M.V., marcar\u00e1 de vermelho, ou seja, tem mais fornecedores vencendo do que \u00e9 poss\u00edvel pagar, de acordo com a proje\u00e7\u00e3o de receb\u00edveis.<\/li>\n\n\n\n<li><em>% Despesas:<\/em>&nbsp;Cruzamento de despesas a pagar x receb\u00edveis(previs\u00e3o), o resultado mostra uma porcentagem, que se superior a %Margem de Contribui\u00e7\u00e3o, marcar\u00e1 de vermelho, ou seja, tem mais despesas vencendo do que \u00e9 poss\u00edvel pagar, de acordo com a proje\u00e7\u00e3o de receb\u00edveis.<\/li>\n\n\n\n<li><em>Ticket M\u00e9dio:<\/em>&nbsp;\u00c9 o indicador de performance de vendas, sendo calculado pelo valor das vendas totais, dividido pelo n\u00famero de vendas.<\/li>\n\n\n\n<li><em>Quantidade de Cupom:<\/em>&nbsp;Soma de todas as vendas, di\u00e1rias, realizadas nos PDVs.<\/li>\n\n\n\n<li><em>% Perda:<\/em>&nbsp;Exibe a m\u00e9dia de perda lan\u00e7ada no estoque e comparando com a m\u00e9dia de perda dos \u00faltimos meses.<\/li>\n\n\n\n<li><em>% Quebra:<\/em>&nbsp;Exibe a m\u00e9dia de quebra lan\u00e7ada no estoque, e comparando com a m\u00e9dia de quebra dos \u00faltimos meses.<\/li>\n\n\n\n<li><em>% Consumo:<\/em>&nbsp;Exibe a m\u00e9dia do consumo lan\u00e7ado no estoque, e comparando com a m\u00e9dia de consumo dos \u00faltimos meses.<\/li>\n\n\n\n<li><em>Prazo M\u00e9dio de Pagamento:<\/em>&nbsp;Tempo m\u00e9dio entre a data de emiss\u00e3o e data de vencimento das compras realizadas.<\/li>\n\n\n\n<li><em>Prazo M\u00e9dio de Recebimento:<\/em>&nbsp;Tempo m\u00e9dio entre a data de emiss\u00e3o e data de vencimento dos receb\u00edveis(Dinheiro, Cart\u00e3o Cr\u00e9dito, Cart\u00e3o D\u00e9bito, Cheque, Cr\u00e9dito Rotativo e Venda Prazo).<\/li>\n\n\n\n<li>Resultado Previsto: \u00e9 a soma do valor de reserva (VC * MR), saldo de despesas, total do excesso de compras, subtra\u00eddo da perda e quebra.<\/li>\n<\/ul>\n\n\n\n<p><strong>Importante:<\/strong><\/p>\n\n\n\n<p>Os dados do monitoramento comercial de valores realizados, ser\u00e3o enviados e atualizados, ap\u00f3s a consist\u00eancia do PDV.<\/p>\n\n\n\n<p>Os dados do monitoramento financeiro ser\u00e3o enviados e atualizados, duas vezes ao dia.<\/p>\n\n\n\n<p><br><br><br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-d445cf74 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/controller360.com.br\/?post_type=docs\"><strong>VOLTAR<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A&nbsp;M\u00e9trica&nbsp;\u00e9 a rotina que centraliza todos os dados do monitoramento comercial e financeiro. Tem por finalidade gerar informa\u00e7\u00f5es, de forma direta e clara dos \u00edndices e valores que est\u00e3o sendo realizados de vendas, margens de contribui\u00e7\u00e3o, limites de compras, despesas e pagamentos a fornecedores. 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